See How Stories Spread With New York Times Project Cascade
The new project from allows for the visualization of news story sharing in social media
The New York Times Project Cascade makes it possible to visualize the life cycle of news stories in social media. The project of NYT research and development “allows for the precise analysis of the structures which underly sharing activity on the web”, according to the Cascade website. Cascade graphically represents how NYT stories are shared on Twitter, identifies who the most influential sharers or retweeters are, displays the timeline of the sharing, and more.
This first-of-its-kind tool links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates through the social media space. While initially applied to New York Times stories and information, the tool and its underlying logic may be applied to any publisher or brand interested in understanding how its messages are shared. —NYTLabs.com
Learn more about Project Cascade in the videos below and let us know what you think on Facebook.
New York Times Project Cascade (Video)
New York Times Cascade Sample Visualization (Video)