heatmap

The Future Of Social Media is Location-Based Analysis

For Social Media, It’s All About Location: It’s becoming extremely important for firms to be able to track user behavior via social media monitoring tools. These tools make it easier for firms to engage with new customers and create strategies to market their brands effectively to them.   In-app advertising allows marketers to closely monitor what
-> Continue reading The Future Of Social Media is Location-Based Analysis

facebook news channel

Facebook To Host 3rd Party Content, Could This Be A Necessary New Trend?

At the 2015 Facebook conference last week, it was unveiled that Facebook will soon start hosting content from publishers directly on its social media network.  This allows Facebook users to search for news or see content in their feeds and click through to view more without leaving the site.  Facebook will host the content and
-> Continue reading Facebook To Host 3rd Party Content, Could This Be A Necessary New Trend?

is instagram making us money meme

5 Reasons Instagram’s New Advertising Tools Will Be A Boon For Facebook

Last week, Instagram announced it was unleashing a brand new set of tools to help businesses manage their reach on the growing platform that boasts over 200 million users worldwide.  Instagram is becoming a huge success since it’s integration with Facebook and users are flocking to the social media site to share pictures and talk
-> Continue reading 5 Reasons Instagram’s New Advertising Tools Will Be A Boon For Facebook

Facebook Feelings Emoticon

Will The Emotional Mood Experiment Hurt Facebook?

Probably not: Facebook has received immense media coverage recently for a scandal that broke last week.  The social media giant was secretly testing newsfeeds with emotional posts to monitor sentiment and users were furious.  The study involved academics from the University of California and Cornell that channeled the flow of user comments, videos, pictures and
-> Continue reading Will The Emotional Mood Experiment Hurt Facebook?

twitter vs. facebook logos

Will Facebook Take Some Of Twitter’s Lockup Heat?

Facebook Is Growing Revenue – Don’t Compare It To Twitter Right Now: Twitter dropped over 20 percent yesterday after its lockup period ended and early holders fled the stock.  Twitter has been an interesting social media play since its ‘successful’ IPO and hitting highs weeks after the first offering, the stock has plummeted.  Yesterday the
-> Continue reading Will Facebook Take Some Of Twitter’s Lockup Heat?

facebook dollar sign logo

Facebook 4th Quarter 2013 Earnings Highlights And Social Media Mobile Economics

We’re All social media mobile users now: Facebook showed the world yesterday growing revenue via social media isn’t a problem if the right business model is implemented and focuses on mobile penetration. This week the company posted better than expected results for the fourth quarter of 2013 that exceeded Wall Street expectations with revenue rising
-> Continue reading Facebook 4th Quarter 2013 Earnings Highlights And Social Media Mobile Economics

twitter vs. facebook logos

Was The Twitter IPO Really Better Than Facebook’s?

By some accounts, the recent Twitter IPO was a success.  It looked like it was off to a good start but word got out early that nobody obtained shares except a few fund managers and overnight the price jumped from $26 to $45 at the open.  The visuals of people standing in line to take
-> Continue reading Was The Twitter IPO Really Better Than Facebook’s?

nyse logo

The Top 3 Reasons Twitter Chose The NYSE Over NASDAQ For Its IPO

The NASDAQ Probably Never Had A Chance: Twitter will be going public on November 15, 2013 and the debut is highly anticipated.  The buzz for the second most popular social media site is enormous and investors are licking their chops looking for another opportunity to gain exposure to the sector.  This week Twitter announced the
-> Continue reading The Top 3 Reasons Twitter Chose The NYSE Over NASDAQ For Its IPO

twitter dollar sign

Twitter Isn’t Making Any Money Yet Due To User Experience, Expect That To Change

Twitter Focused On User Experience Like Facebook: Expect That To Change: Twitter just filled for a $1 billion initial public offering and will be known under the ticker symbol TWTR.  On the heels of the recent Facebook IPO, investors and analysts are doing a deeper dive into the company’s prospects of gaining share in the
-> Continue reading Twitter Isn’t Making Any Money Yet Due To User Experience, Expect That To Change

Twitter Files For IPO, But Will It Be Facebook Part 2?

Hopefully – not. Twitter announced Thursday via a tweet on its own media network, We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale. the company would be going public. The influential social media site is already being compared to Facebook as
-> Continue reading Twitter Files For IPO, But Will It Be Facebook Part 2?

Twitter Acquires Social Media TV Firm Trendrr, Here’s Why

Twitter Buys Trendrr, Another Signal Social Media Is Going After The Boob Tube: Social media has long been thought of as an extraneous source of gaining popularity for most businesses, especially old media.  Now the trend has reversed completely.  Television networks are increasingly engaging via social media networks and sites like Twitter aren’t waiting to
-> Continue reading Twitter Acquires Social Media TV Firm Trendrr, Here’s Why

Yahoo Bests Google For Web Traffic In July 2013: Is A New “Mayer Effect” Trend Developing?

Yahoo is back. Since Marissa Mayer has taken over at Yahoo, good things are happening. Yahoo is constantly in the news and gaining brand share as well as visits. This month Yahoo achieved a significant milestone by beating Google for overall web traffic in July 2013. According to Comscore, Yahoo beat out the search engine
-> Continue reading Yahoo Bests Google For Web Traffic In July 2013: Is A New “Mayer Effect” Trend Developing?

hootsuite logo small 300 by 300

Investors Give A Hoot About Social Media, Hootsuite Gets $165,000 Investment

The Social Media Sector Continues To Expand: Hootsuite, the widely used social media mobile software that allows users to manage several accounts in its platform, has just received a $165,000 investment after obtaining $20 million last year.  The company is four-years-old and is a major player in the social media sector because of the ability
-> Continue reading Investors Give A Hoot About Social Media, Hootsuite Gets $165,000 Investment

yelp.com logo

Yelp Goes After Seamless For Online Food Delivery, Can It Win?

Ordering Food Online Will Never Be The Same: Yelp is making a serious play for delivering more than just reviews.  Yelp is going after online food delivery with new services aimed at getting food to consumers in a few clicks.  The new service from Yelp is direct competition to Seamless.com and could be disruptive to
-> Continue reading Yelp Goes After Seamless For Online Food Delivery, Can It Win?

facebook vs google logo

Google’s 2nd Quarter 2013 Earnings Show Struggles With Mobile As Facebook Prospers

Google’s Second Quarter Earnings 2013 Show Problems With Mobile – Some Reasons Why On July 18, Google reported second-quarter earnings and again on they were lower than analysts expectations due to lower cost per clicks (CPCs) that fell short of analysts’ estimates.  Google, unlike Facebook is still having a hard time monetizing mobile and the
-> Continue reading Google’s 2nd Quarter 2013 Earnings Show Struggles With Mobile As Facebook Prospers

trayvon martin white hooded sweatshirt

Social Media Reacts To Trayvon Martin Case Verdict – The Real Issues

  The Real Issues In The Trayvon Martin Verdict: The verdict in the Trayvon Martin case has caused an uproar on social media and within the African-American community. Actors, rappers, academia and politicians alike have been spotted with Trayvon’s mother and last week President Obama weighed in.  While it’s obvious many people expected George Zimmerman
-> Continue reading Social Media Reacts To Trayvon Martin Case Verdict – The Real Issues

super-moon-june 2013 greece

June 2013 Super Moon Becomes A Social Media Sensation: The Top 5 Pictures

Super Moon Pictures June 2013 A Hit On Social Networks: Were you up in the last few nights and couldn’t figure out why? They say strange things happen on a full moon, but how about on a Super Moon? A Super Moon occurred this weekend and it was an awesome sight shared by many on
-> Continue reading June 2013 Super Moon Becomes A Social Media Sensation: The Top 5 Pictures

twitter spindle logos

Twitter Acquires Spindle, Social Mobile Search Will Continue To Expand

Social Mobile Search Will Be Huge In The Next Few Years: Twitter announced today that it has acquired Spindle, a startup focusing on localized search engines with an app for mobile devices. Nobody’s heard of Spindle yet and it’s no behemoth like Google but the purchase by Twitter illuminates the need for social networks and
-> Continue reading Twitter Acquires Spindle, Social Mobile Search Will Continue To Expand

sorry that page doesn't exist twitter message

Why Twitter Isn’t For Everybody, Especially When Giving Free Stock Tips

Giving Free Advice On Twitter? Hold That Thought: Twitter just isn’t for everybody. If you’re someone giving free stock market advice, Twitter may not be for you when people find out your advice – is horrible.  If you’re tweeting for people to do things after you, Twitter may not be for you when people don’t
-> Continue reading Why Twitter Isn’t For Everybody, Especially When Giving Free Stock Tips

facebook homepage login ad

Facebook Changes Advertising Strategy But Do They Need To Do More?

Is Facebook Using Any Of The Info They Have On Us? Facebook’s homepage ads don’t seem, very targeted.  The social media megasite has been getting hit with concerns by advertisers that it’s not an effective platform.  It started just before the IPO last year when GM stated they weren’t happy with ads on Facebook and
-> Continue reading Facebook Changes Advertising Strategy But Do They Need To Do More?