Electronic Arts Acquires ESN As Gaming Goes Cloud:
Electronic Arts announced today that they have acquired ESN from Sweden. ESN develops cloud-gaming technology and some of this technology is already used in EA games. EA uses cloud-gaming technology in its hit game Battlefield and it’s used to provide social networking, chat as well as gaming statistics. Games in general have become more socially engaging so the video game industry is ripe for cloud technology.
This is more evidence that the gaming world is going to the cloud. Although there have been some problems with cloud computing. Remember when the Sony PlayStation Network mysteriously shut down on Wednesday (April 20, 2011)? That hasn’t stopped major gaming companies from investing further in the cloud and the gaming console may lose luster overtime as gamers make the switch. The pros outweigh the cons in terms of more social engagement and less hardware design costs as well as inventory overhang.
The strong push by EA to buy the 20 person firm ESN will make other gamers interested in putting more effort into the cloud before they get left behind. The cloud is here and firms won’t be keeping their heads above it if they want to make profits. Look for more consolidation between cloud computing firms, social media networking companies, video game makers and the music recording industry.