The Most Effective Republican and Democrat Presidential Campaign Video Ads Part 1 – September 5, 2012:
Abmuku was founded by marketing experts, social media consultants, search engine analysts and branding specialists. As par of our efforts to help politicians, small businessmen, large firms and brands we are constantly working with video marketing online as a tool to spread awareness. This year we have begun our independent analysis that focuses on the Presidential Elections 2012 and how social media is working for both candidates President Obama and Governor Mitt Romney. We have extended that analysis to video and are looking carefully at how the campaigns are using video effectively to reach the masses.
The Most Effective Campaign Video For President Obama – “Clear Choice” Obama for America Video Featuring President Clinton.
The most effective campaign video ad for President Obama and the Democrats doesn’t feature Barack Obama in it. It features President Clinton who will be speaking tonight at the Democratic National Convention 2012 to help President Obama get reelected.
Why: The video is effective because it features one of the most popular presidents in modern times, President Clinton, making the case for President Obama with a bit of blame on Republicans for why the nation is still in recovery mode. President Clinton’s star power hasn’t diminished since he left office and he continues to be a force for the Democratic Party. President Clinton includes a statement about the middle class that is also effective at showing President Obama cares for the ‘average guy.’
President Clinton states: “This is a clear choice. The Republican plan is to cut more taxes on upper income people and go back to deregulation. That’s what got us in trouble in the first place.”
“The Most Effective Campaign Video For Mitt Romney – “We’ve Heard It All Before” (Extended Cut) – RNC
The most effective video for Mitt Romney is the “We’ve Heard It All Before” video from the RNC that juxtaposes President Obama’s words from 2008 to 2012. Campaign videos that use the candidates own words against them are the most effective ads, even if the words are spliced together.
Why: This video shows President Obama as unchanging and stale. The “We’ve Heard It All Before Video” can strike a chord with independents, Democratic conservatives, President Clinton loyalists and others who voted for President Obama but don’t believe he has delivered on “hope and change” or fixing the economy. Stay tuned for part 2.