Map of Change in Immigrant Population Shows Big Cities Less Attractive:
Growth changes pose new socioeconomic considerations.
The number of foreign born people in the U.S. is growing. The population of roughly 40 million foreign born residents are locating in areas that aren’t typical of their predecessors and more immigrants are living in the suburbs. New analysis from the Brookings Institution using Census Bureau’s 2010 American Community Survey (ACS) show that the foreign born people are residing in all parts of the country not just New York, LA, or Chicago and living in smaller cities.
The population of foreign born inhabitants reached 40 million in 2010 which is an increase of 8.8 million from the prior decade and 51 percent of immigrants lived in the suburbs compared with 48 percent in 2000.
Cities that grew fastest:
- Baltimore (72 percent)
- Orlando (72 percent),
- Las Vegas (71 percent),
- Atlanta (69 percent),
- Riverside (52 percent)
The new rate of foreign born city inhabitant dispersion growth poses new political and socioeconomic challenges that have not been prevalent in prior years. This will also pose new marketing and branding opportunities for companies to get people of foreign descent familiar with names they should know. Don’t just throw money into big cities – look carefully at the population makeup and customize offerings for that area. Expect the makeup to change even more over the next 10 years.