Rick Santorum Wins 3 States In Republican Primaries: That Doesn’t Change The Google Bomb

dan savage rick santorum google bomb

Rick Santorum Wins 3 States In Republican Primaries -That Doesn’t Change The Google Bomb:

Rick Santorum is the latest political candidate in the Republican Party to gain momentum in their highly contested primaries this year.  Last night Rick Santorum swept his Republican rivals by winning 3 state primaries in Minnesota, Missouri and Colorado catapulting him into the limelight as a possible Presidential nominee to challenge President Barack Obama in November 2012.  This didn’t change his Google “bomb”.  A search in Google for “santorum” brings up a result that clearly isn’t the most sought after topic related to the former Senator from Pennsylvania.

The search result for “Santorum” brings up what could be considered ‘adult’ content and it is a word created by an anti-Santorum protester, Dan Savage, that brings up a definition for a word he created – and linked to as the first relevant result.  This is called a Google “bomb” in which a few people can alter Google’s search algorithm and make results come up that are inappropriate, insignificant or useless.  It’s clear that Google’s algorithm doesn’t use econometric forecasting or probability theories to help not only identify trends but predict new keyword searches.  Google is also focused on Google+ results which although they come from friends, they are largley inferior and expert analysis could be relegated to the second page or search results.  If Rick Santorum wins and becomes the President of the United States – what will come up in Google if “Santorum” is searched for?  The longer the “Google Bomb” remains active, the worse it is for search engine marketers who make a living telling clients how to get relevant results on the first page in Google.  It’s bad for the industry and makes us all look less credible.

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