LinkedIn Takes A Page From ‘Facebook’, Adds New Engagement “Commenting, Liking” and “Trending” Features:
LinkedIn is taking some clues from Facebook and other social media sites by adding new ways for people to engage with each other on its popular professional networking site via its Today news portal. Recently, Facebook announced it was starting a jobs/professional networking site to compete directly with LinkedIn and it appears LinkedIn won’t be taking this lying down. LinkedIn announced it was adding 2 new features to the site that will help it decrease bounce rates and get more users to revisit regularly.
Ryan Roslansky – Head of Content Products at LinkedIn stated in a linked in blog post today:
You might recall that back in May, we made LinkedIn Today, our social news product, even easier to navigate by completely re-imagining the look and feel of the product. This initiative was driven by one of our key design principles to simplify the experience; creating an elegant, delightful and customized experience for news consumption.
In keeping with our continued vision to constantly refine our products with our members’ needs in mind, we are pleased to announce two new features we’ve added to LinkedIn Today.
- Commenting & Liking
- Trending in Your Network
Social media sites like LinkedIn will soon figure out that it’s not about the traffic they get, but the traffic the give. That’s what made Google so successful – it’s a referral source for websites. When site owners see Facebook and LinkedIn as significant traffic resources they will shift their spend accordingly and people will engage more with these sites.