The Tag Heuer ‘Racer’ Smartphone Is Premier Luxury and Performance (Video):
Tag Heuer will be releasing a new smartphone this month. The Swiss watchmaker has dubbed the new smartphone the Racer and it features carbon fiber faceplates along with titanium components. The Tag Heuer Racer smartphone also features a lightweight stainless steel frame with shockproof rubber encasing. The new design is durable, sleek and comes in all black with racing stripes outlining the phone in orange or silver with a 3-5 inch high resolution touchscreen display and a 5 megapixel camera. The phone is inspired by TAG Heuer heritage in GT cars and Formula 1 racing.
Tag Heuer has created a new customizable 3D user interface that fits the individual desires of its owner. The phone uses the Android software software platform and is the first luxury smartphone that is made for high performance. The Racer is only available at TAG Heuer boutiques, luxury mobile boutiques, selected watch and jewelry retailers for roughly 2800€.