Mini MINI Cooper Electronic Cars Being Used In The Olympic Games 2012:
Cars and sports have always meshed well. Advertisers know that when the big game is on, it’s a good time to promote their latest model. Mini Cooper has found a way to integrate their automobiles into the Olympic games by creating “Mini MINI” Cooper radio controlled cars that are retrieving shot puts, hammers, discuses and javelins at the summer games in London.
The “Mini MINI,” cares are scaled down to a 1/4 of the size of a real Mini and the electric models can handle 18 pounds) with functional headlights and keep a charge for 35 minutes. Mini recently created a special edition (full scale) model for the Summer Olympic Games 2012 and they have the red, white and blue colors of the Great Britain team. Perhaps mini has started a new trend in advertising and sport that is set to be mimicked. Create a full scale model for the games that heightens awareness of the brand and then create mini models that can be used elsewhere to extend the brand further. After the work Mini did with Bourne Identity – the cars have had more success in the U.S. The 2012 Olympics may be another good brand push.