An endorsement without a clear recommendation may have little value.
Have you gotten any LinkedIn endorsements lately? Sure you have. It’s the new way to get someone more attention on LinkedIn the largest social networking platform for professionals. I’ve been getting a lot of LinkedIn endorsements and I’ve seen the emails coming to my inbox that I’ve been endorsed by people but I haven’t looked into it.
René Shimada Siegel over at BusinessInsider.com brought the whole endorsement issue to my attention with an interesting article about why it would be taken down by the end of the year. Read more here at “Why I Think LinkedIn Endorsements Will Be Dead By The End Of The Year“. I tend to agree with the writer and empathize with the commentary.
An endorsement via LinkedIn only takes a click and isn’t very thoughtful or thought provoking. It can be annoying also because the endorsees may not have very good insights on exactly what it is you do. A recommendation is much different. A good recommendation is specific and usually involves a shared experience such as “I was a professor with Dr. Chukumba at Penn State University ……”. This shared experience is binding and makes the recommender an expert on what she is doing. It makes the writer and the subject inextricably intertwined in a way no outsider could possibly be.
While I won’t go as far as Siegel in claiming endorsements will be dead by the end of the year, they need to be changed. For example, when you link to someone via LinkedIn, you must know the person from a particular job or be a classmate. This should in some way be tied to an endorsement. There should be criteria for skills, where and how they were acquired as well as how a potential endorsement from a person is tied in. LinkedIn endorsements need to be changed or they won’t have much value.