Pinterest Updates Website, Mobile Apps for iPad & iPhone, Android

pinterest new website march 2013 screen shot

Check out the new Pinterest from just about anywhere.

It’s been a big week for Pinterest.  First the company updated their website and today they released their latest mobile applications for Android devices, the Apple iPad and iPhone.  The new features from Pinterest allow social media browsers to find more content easily.  Pinterest has differentiated themselves from the ranks of Twitter by being a very visual social media site and the website/mobile app updates exploit this.  The new changes such as “people who pinned this also pinned” function will help searchers quickly locate similar interests.

The new apps are now available at the Apple App Store for free as well as Google Play store for the Android app.  See the new apps that also feature the ‘people who pinned this also pinned’ function for social media networkers on the go.

Twitter just celebrated their 7th anniversary this year and although Pinterest is a relative newcomer to the social media sector, it’s having a huge impact on retail brand awareness (see more on that here).  After logging into Pinterest, users are now given the option to view the new site and receive this message “Welcome to your new look! 

You’ll notice bigger pins and more ways to discover things you like. Happy pinning!”

The “people who pinned this also pinned’ website feature uses large pictures and could decrease bounce rates by causing more effortless engagement. It also shows a small avatar of people who pinned them which encourages more following.  (See picture above.) The changes look good.

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