Facebook 1st Quarter Earnings 2013 Highlights And Outlook

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Facebook Makes More Money Via Mobile In The First 3 Months Of 2013:

Facebook’s earnings were released yesterday and the news was positive for social mobile media.  Facebook is now getting more advertising dollars from mobile applications and this is going a long way to help the bottom line.   Facebook had no ads last year at this time on mobile and yesterday reported mobile revenue for the first three months of 2013 was 30 percent compared to 23 percent in the same period last year.

Facebook 1st Quarter Earnings 2013 Highlights:

  1. Revenue: Increased 38 percent to $1.46 billion
  2. Net Income: $219 million
  3. Profit: 12 cents a share

The outlook for Facebook is positive considering the company is firing on all cylinders regarding mobile.  Facebook’s ‘Graph Search’ is slated to take some search engine marketing dollars from Google and if it’s properly integrated into its mobile app in an attractive way, expect more revenue from this area of the company. The growth of the mobile sector continues unabated and the faster social media concerns adapt, the better. Mark Zuckerberg and Facebook look poised to continue to take advantage of the mobile growth trends and the continued push to monetize the sector will reap benefits in the next 2 years.  Expect mobile to be a bigger part of the revenue mix for Facebook as the desktop becomes a less used platform.  There are some warranted concerns that Facebook is getting a bit too advertising heavy with large ads as part of a persons newsfeed and several changes to the site that some users considered less robust.  Changes to the navigation and an addition of a large left sidebar have made the site somewhat cluttered and while this may not decrease total user engagement it could negatively impact additional user growth and time on site.

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