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The Future Of Social Media is Location-Based Analysis

For Social Media, It’s All About Location: It’s becoming extremely important for firms to be able to track user behavior via social media monitoring tools. These tools make it easier for firms to engage with new customers and create strategies to market their brands effectively to them.   In-app advertising allows marketers to closely monitor what
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Facebook To Host 3rd Party Content, Could This Be A Necessary New Trend?

At the 2015 Facebook conference last week, it was unveiled that Facebook will soon start hosting content from publishers directly on its social media network.  This allows Facebook users to search for news or see content in their feeds and click through to view more without leaving the site.  Facebook will host the content and
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Why Alibaba Might Soon Be The Biggest Company In The World

Alibaba Is Poised For Global Growth: Alibaba had its initial public offering Friday and by many accounts was successful – (unless you were a retail investor and didn’t get preferred IPO shares).  The company is already one of the largest capitalized stocks in the world and investors are already wondering whether this company is all hype or a
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5 Reasons Instagram’s New Advertising Tools Will Be A Boon For Facebook

Last week, Instagram announced it was unleashing a brand new set of tools to help businesses manage their reach on the growing platform that boasts over 200 million users worldwide.  Instagram is becoming a huge success since it’s integration with Facebook and users are flocking to the social media site to share pictures and talk
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Will The Emotional Mood Experiment Hurt Facebook?

Probably not: Facebook has received immense media coverage recently for a scandal that broke last week.  The social media giant was secretly testing newsfeeds with emotional posts to monitor sentiment and users were furious.  The study involved academics from the University of California and Cornell that channeled the flow of user comments, videos, pictures and
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Will Facebook Take Some Of Twitter’s Lockup Heat?

Facebook Is Growing Revenue – Don’t Compare It To Twitter Right Now: Twitter dropped over 20 percent yesterday after its lockup period ended and early holders fled the stock.  Twitter has been an interesting social media play since its ‘successful’ IPO and hitting highs weeks after the first offering, the stock has plummeted.  Yesterday the
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The Real Reason Google Bought The Home Thermometer Company Nest For $3 Billion

Google Bought Nest For The Human Capital: It was recently reported that search engine giant Google purchased Nest for $3.2 billion.  Nest is a maker of digital thermometers for home use and makes products that are sleek and Apple-esque.  Tech analysts were startled as to why a search engine/social media company would purchase a home
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Google Keeps Organic Results Hidden, No More SEO Analytics After NSA Breach Revealed

Search Engine Optimization Just Became Less Data Intensive: The SEO world is in disarray after it was announced Google will no longer be capturing organic search data and sharing it with search engine marketing professionals via Google Analytics.  The move comes after Google stopped showing many organic search volume results nearly two years ago which
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Twitter Isn’t Making Any Money Yet Due To User Experience, Expect That To Change

Twitter Focused On User Experience Like Facebook: Expect That To Change: Twitter just filled for a $1 billion initial public offering and will be known under the ticker symbol TWTR.  On the heels of the recent Facebook IPO, investors and analysts are doing a deeper dive into the company’s prospects of gaining share in the
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Twitter Acquires Social Media TV Firm Trendrr, Here’s Why

Twitter Buys Trendrr, Another Signal Social Media Is Going After The Boob Tube: Social media has long been thought of as an extraneous source of gaining popularity for most businesses, especially old media.  Now the trend has reversed completely.  Television networks are increasingly engaging via social media networks and sites like Twitter aren’t waiting to
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Investors Give A Hoot About Social Media, Hootsuite Gets $165,000 Investment

The Social Media Sector Continues To Expand: Hootsuite, the widely used social media mobile software that allows users to manage several accounts in its platform, has just received a $165,000 investment after obtaining $20 million last year.  The company is four-years-old and is a major player in the social media sector because of the ability
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Yelp Goes After Seamless For Online Food Delivery, Can It Win?

Ordering Food Online Will Never Be The Same: Yelp is making a serious play for delivering more than just reviews.  Yelp is going after online food delivery with new services aimed at getting food to consumers in a few clicks.  The new service from Yelp is direct competition to Seamless.com and could be disruptive to
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Google’s 2nd Quarter 2013 Earnings Show Struggles With Mobile As Facebook Prospers

Google’s Second Quarter Earnings 2013 Show Problems With Mobile – Some Reasons Why On July 18, Google reported second-quarter earnings and again on they were lower than analysts expectations due to lower cost per clicks (CPCs) that fell short of analysts’ estimates.  Google, unlike Facebook is still having a hard time monetizing mobile and the
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Social Media Reacts To Trayvon Martin Case Verdict – The Real Issues

  The Real Issues In The Trayvon Martin Verdict: The verdict in the Trayvon Martin case has caused an uproar on social media and within the African-American community. Actors, rappers, academia and politicians alike have been spotted with Trayvon’s mother and last week President Obama weighed in.  While it’s obvious many people expected George Zimmerman
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On Apple’s 5 Year App Store Birthday One Must Ask, When Will We Start Calling Everything An App?

The Apple App Store Paved The Way In More Ways Than One: Apple celebrates an unusual birthday with the launch of the App Store in 2008 on July 10.  It’s not just the birthday of the Apps Store that started with 500 apps and 10 million downloaded in the first weekend, it’s the beginning of
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Google Wins Book Author Class Action Lawsuit – So What?

Will All Books Be Digitized – And Free? The free digitalization of books is coming. That’s because last week Google won a reversal of a court order that would have let authors challenge Google digitizing their books as a class action group.  Google seeks to have the biggest collection of digitized books and has been
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June 2013 Super Moon Becomes A Social Media Sensation: The Top 5 Pictures

Super Moon Pictures June 2013 A Hit On Social Networks: Were you up in the last few nights and couldn’t figure out why? They say strange things happen on a full moon, but how about on a Super Moon? A Super Moon occurred this weekend and it was an awesome sight shared by many on
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Twitter Acquires Spindle, Social Mobile Search Will Continue To Expand

Social Mobile Search Will Be Huge In The Next Few Years: Twitter announced today that it has acquired Spindle, a startup focusing on localized search engines with an app for mobile devices. Nobody’s heard of Spindle yet and it’s no behemoth like Google but the purchase by Twitter illuminates the need for social networks and
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Why Twitter Isn’t For Everybody, Especially When Giving Free Stock Tips

Giving Free Advice On Twitter? Hold That Thought: Twitter just isn’t for everybody. If you’re someone giving free stock market advice, Twitter may not be for you when people find out your advice – is horrible.  If you’re tweeting for people to do things after you, Twitter may not be for you when people don’t
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Why Apple’s 2013 Worldwide Developers Conference (WWDC) Is The Least Talked About – Ever

Apple Is Losing Steam – Just Watch The Most Recent Commercials: Did you hear about that new product Apple will be coming out with soon?  No not iRadio, that other product that’s supposed to be a hit?  Neither have we… that’s because Apple’s 2013 Worldwide Developers Conference (WWDC) is the least talked about ever.  Check your
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