google nest acquisition

The Real Reason Google Bought The Home Thermometer Company Nest For $3 Billion

Google Bought Nest For The Human Capital: It was recently reported that search engine giant Google purchased Nest for $3.2 billion.  Nest is a maker of digital thermometers for home use and makes products that are sleek and Apple-esque.  Tech analysts were startled as to why a search engine/social media company would purchase a home
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Google Keeps Organic Results Hidden, No More SEO Analytics After NSA Breach Revealed

Search Engine Optimization Just Became Less Data Intensive: The SEO world is in disarray after it was announced Google will no longer be capturing organic search data and sharing it with search engine marketing professionals via Google Analytics.  The move comes after Google stopped showing many organic search volume results nearly two years ago which
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Yahoo Bests Google For Web Traffic In July 2013: Is A New “Mayer Effect” Trend Developing?

Yahoo is back. Since Marissa Mayer has taken over at Yahoo, good things are happening. Yahoo is constantly in the news and gaining brand share as well as visits. This month Yahoo achieved a significant milestone by beating Google for overall web traffic in July 2013. According to Comscore, Yahoo beat out the search engine
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Yelp Goes After Seamless For Online Food Delivery, Can It Win?

Ordering Food Online Will Never Be The Same: Yelp is making a serious play for delivering more than just reviews.  Yelp is going after online food delivery with new services aimed at getting food to consumers in a few clicks.  The new service from Yelp is direct competition to Seamless.com and could be disruptive to
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Google’s 2nd Quarter 2013 Earnings Show Struggles With Mobile As Facebook Prospers

Google’s Second Quarter Earnings 2013 Show Problems With Mobile – Some Reasons Why On July 18, Google reported second-quarter earnings and again on they were lower than analysts expectations due to lower cost per clicks (CPCs) that fell short of analysts’ estimates.  Google, unlike Facebook is still having a hard time monetizing mobile and the
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Google Wins Book Author Class Action Lawsuit – So What?

Will All Books Be Digitized – And Free? The free digitalization of books is coming. That’s because last week Google won a reversal of a court order that would have let authors challenge Google digitizing their books as a class action group.  Google seeks to have the biggest collection of digitized books and has been
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Yahoo Buys Tumblr, But Was It A Good Move?

Was Yahoo’s Latest Social Media Acquisition A Good Buy? Yahoo is making headlines again.  This time it’s because Marissa Mayer and company have purchased social media upstart Tumblr. Analysts were shocked but I’m not surprised Yahoo made a social media play, they have no mobile so they needed a more modern revenue stream away from
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Yahoo Joins The Likes Of Netflix With Original Programming, Can It Work?

Direct it online/via mobile and they will come? Yahoo announced plans to offer content last week which stunned some observers but not us, we knew Yahoo was transforming to a content/media distribution company – see more here. They have a partnership with Conde Nast as well as the WWE to provide premium content and more
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Google First Quarter 2013 Average Cost Per Click Decreases 4 Percent, Here’s Why

More Reasons Google’s Average Cost Per Click Won’t Turn Positive Anytime Soon: Google reported quarterly earnings today that beat most expectations although average costs per click decreased.  For the first quarter of 2013, Google’s revenue grew 22 percent when costs are excluded.  Average costs per click decreased which has been occurring for several quarters. We
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Yahoo Q1 2013 Earnings Flat, Is A Comeback In The Works?

Are Changes Happening Fast Enough At Yahoo? Yahoo reported earnings yesterday that were flat compared to analysts expectations and the stock was hit hard by traders.  The selling continued today as investors and analysts ponder about the future of the company.   Yahoo reported its quarterly earnings of $0.35 which was up from last year. Yahoo has been
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Will The Facebook Phone Unseat Google’s Mobile Search Dominance?

If the Facebook Phone Is A Success, It Will Help & Hurt Google: Facebook unveiled its new phone last week that will give users the opportunity to go straight to the social media site quickly from various smartphones.  The Facebook ‘Home’ feature will be available on Android software enabled smartphones, a platform created by Google
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Google Universal Analytics Unveiled Along With Data Hub Activity And Trackbacks for Measuring Social Media Engagement

Tracking social media networking efforts just got easier thanks to Google’s Analytics Update: Google has just updated Google Analytics by redesigning its Social Media Reports.  Google retrieves the data from content via Google’s Social Data Hub Partners that tracks how content is shared via social media networks.  Google also unveiled its update to Analytics via
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Reasons Why Facebook Buying Microsoft’s Atlas Is A Brilliant Move

Reasons Why Facebook Buying Microsoft’s Atlas Is A Brilliant Move: The rumor about Facebook doing a big deal with Microsoft for its ad serving technology can be out to rest.  The deal is done. Facebook agreed last week to purchase Microsoft’s Atlas online advertising platform for an undisclosed amount.  This will allow Facebook to challenge Google for
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Google Images Change Saps Publishers, How To Check If Traffic Dropped

Google Images Change Saps Publishers, How To Check If Traffic Dropped: On January 25 2013, Google made a significant change to how images are searched for and retrieved.  Now most images are hosted on Google.com and can be viewed, downloaded or saved without visiting the actual website where the image is located. Publishers have been
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Have You Seen The New Yahoo Homepage? The Abmuku Review

Have You Seen The New Yahoo Homepage? The Abmuku Review Check out the new Yahoo homepage.  It’s been revamped and since Marissa Mayer became the CEO, changes are happening quickly.  Yahoo, the originators of the CPC model, has been fledgling in the last few years as Google maintains its lead in search engine technology. Google’s
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The Top 3 Super Bowl 2013 Commercials

The Top 3 Super Bowl 2013 Commercials: The Super Bowl was a hit last night with millions of viewers tuning in.  The championship game was a close one and kept football fans on the edge of their seats with the Baltimore Ravens winning the game against the San Francisco 49ers 34 to 31.  San Francisco
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Google Makes Public Government Data Requests For 2012, Will Others Follow Suit?

Google Makes Public Government Data Requests 2012, Will Others Follow Suit? Governments continue to ask Google for more data about its users, with more than two-thirds of requests in the U.S. made through a subpoena, which usually doesn’t require asking a judge for a search warrant.  Google is being transparent and it’s good for the
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Facebook Introduces “Graph Search”, Which Social Media Companies Will Win And Lose If It’s A Success:

Facebook Introduces “Graph Search”, Which Social Media Companies Will Win And Lose If It’s A Success: Today, Mark Zuckerberg the CEO of Facebook announced a new product called “Graph Search” which combines social media with search engine technology.  “Graph Search” is a revolutionary feature that may cause disruptive change to search.  The new feature from
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3 Reasons Why Google Beat The FTC Search Antitrust Case

3 Reasons Why Google Beat The FTC Search Antitrust Case: The Federal Trade Commission found searchengine giant Google did not violate antitrust or anticompetition laws related to how it provides search engine results.  Most search experts would agree that Google has a basic monopoly on search and that the results Google shows are not impartial and are
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Youtube Deletes Over 2 billion Video Views From Universal Music Group, Sony/BMG and RCA Records

  Youtube Deletes Over 2 billion Video Views From Universal Music Group, Sony/BMG and RCA Records: Youtube deleted over 2 billion views from videos on its channels from the top music labels recently.   Universal Music Group, Sony/BMG and RCA Records each lost millions of views as YouTube, owned by Google, deleted views obtained by
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