Why Facebook Is Focused On Ad Serving Instead Of Gaming Revenue Right Now

  Facebook is perfecting the onsite, mobile experience first. Notice those pesky ads on Facebook when you haven’t signed in and are about to login? That’s because Facebook is going heavy on advertising.  Facebook is shifting from chasing revenue via games like “Farmville” and “Words With Friends” and is focusing on the social media ecosystem
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Zynga, Maker of ‘FarmVille’ Goes Public, Files For $1 Billion IPO

Zynga has filed for a $1 Billion IPO (initial public offering). The social network game developer, known for browser-based games such as FarmVille and CityVille, submitted the SEC S-1 filing in order to go public today. About 60 million daily users…