Nielsen Plans To Acquire Arbitron For $1.26 Million, Why It’s A Good Idea

Nielsen Seeks To Acquire Radio Measurement Company Arbitron To Increase Media Metrics Capacity: Nielsen is back at it, trying to reinvent itself and continue to be a dominant factor in the media measurement space.  Nielsen recently inked a deal with Twitter for a partnership that would create a Twitter TV ranking and yesterday the company
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Twitter Gets TV Rating Via Nielsen Partnership

Twitter Gets TV Rating Via Nielsen Partnership: Today, Twitter and Nielsen announced a new partnership that will combine old and new media.  The new rating is called the Nielsen Twitter TV Rating.  The idea is to combine television viewing preferences with social media to get a fuller picture of what users are doing in conjunction
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